Tacori began with Haig Tacorian who left Europe in 1969 for the United States. He and his wife Gilda settled In California and began creating fine jewelry. The designs sold well and they began to manufacture for other jewelry companies creating a manufacturing jewelers business. Other stores began to have interest in the designs as they sold well and Paul, Haig's son joined the company as well as Nadine his daughter. The brand continued to grow and is now sold in many stores in North America.