The arts and crafts period we define as the period of time between the Art Nouveau Era and the Art Deco era that actually developed earliest and most fully in the British Isles. The movement flourished in Europe and thus moved and flourished in North America between about 1880 and 1920. In Japan it emerged a bit later but similar style movements in jewelry can be seen starting in the 1920s and known in Japan as the Mingei movement. The Era in jewelry stood for traditional craftsmanship, and often used romantic and folk style decorations to display its anti-industrial craftsmanship. The period is often termed the american craftsman period here in us. In the United States a new type of virtue was attempted to replace heroic craft production. This market was created specifically for well-decorated middle-class homes. The emerging middle class was seeking the look, feel, and type of jewelry heightened in the Art Nouveau period and this movement, created by local craftsman, was able to bring the style to the masses. This thought coupled with the rejection of traditional jewelers brought the arts and crafts period to where it is today.