VELVET BOX SOCIETY
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Shreve & Co

George Coates Shreve and Samuel S. Shreve moved from New York to San Francisco at the beginning of the 1850’s. They wanted to be closer to the source (of gold) as George was a goldsmith who trained alongside his older half-brother Benjamin.  Benjamin already had a shop called Shreve’s (later Shreve, Crump & Low) in Boston.  In 1852 they opened a store at Montgomery and Clay selling silverware, jewelry, and watches.  The original name was Geo. C. Shreve and Co.  By the 1880's their success in the silversmithing part of the business allowed them to move to new location on Market Street.  George passed away in 1893 and his son George Rodman Shreve took control of the business changing the name to Shreve & Co.  He ran the business with his father’s business partner George Bonny and together they took on another partner Albert Lewis.  They ran the business together and moved to Post and Grant the corner building which was earthquake proof just before the great earthquake that rocked the city and destroyed so much (note there is a famous photo of all the buildings surrounding their building collapsed and only they remained).   Even though the structure of the building made it through the quake the destruction around it meant that they had to relocate to Oakland Street for a couple of years while the city rebuilt and repairs to their building could be done.  
The reopening of their old location was impressive and business moved forward.  However World War I caused them to have to close the business as  all the craftsmen were needed in the war effort to make parts for airplanes and military equipment.  The store reopened in 1918 and business boomed once again.  Since then the company has traded hands many times and other branches were attempted (one in Portland notably). 

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© COPYRIGHT 2017-2023. ALL RIGHTS RESERVED. .All Rights Reserved. All trademarked names, brands, models, logos, images, and graphics are the sole property of their respective trademark owners and copyright and credit to their respective owners. Timberbrook Capital, Velvet Box Society, this site, including its owners, operators, and developers, is not affiliated with nor endorsed by any watch or jewelry brand manufacturer brand or any subsidiaries thereof, in any way Timbrook Capital, Velvet Box Society is not an authorized retailer of any watch or brand name jewelry manufacturer.  By Browsing, purchasing, or referencing our site for any reason the user  agrees to release all claims to and against Timberbrook Capital, its affiliates, owners, and employees.
  • Shop
    • Latest Finds
    • Shop By Era
    • Engagement Rings
    • Stackable Bands
    • Cocktail Rings
    • Timepieces
    • Gentlemans Accessories >
      • Gentleman's Rings
    • Bracelets
    • Earrings
    • Necklaces & Pendants >
      • Charms & Pendants
      • Chains
    • Diamonds & Gems
    • Signed Jewelry
    • From The Vault
    • Gift Ideas >
      • Wedding Day Gifts
      • Wedding Party Gifts
      • Push Presents Gifts
      • Anniversary Gifts
      • Graduation Gifts
      • Birthday Gifts
      • Religious Gift Ideas
      • Sweet Sixteen Gift Ideas
      • Quinceañera Gifts
    • Birthstone Jewelry
    • Final Sale Items
    • Gift Cards
  • Custom
    • Custom Engagement Rings
    • Custom Jewelry
    • Recreating an Heirloom
    • Family Crest Jewelry
    • Design Process
    • Schedule Consultation
    • For The Trade
    • More For The Trade
  • Sell To Us
    • What We Buy
    • Ways To Sell
    • Expert Qualifications
  • Services
    • Appraisal Services >
      • Jewelry Insurance
      • SELL TO US
      • Appraisal Fee Schedule
      • Exchange
      • Gem Identification
      • Metal Analysis
      • Estate Appraisals
      • Authentication Services
      • Expert Witness & Court Related Matters
      • Museum Collection Services
    • Schedule Consultation
    • Custom Jewelry Design
    • Recreating an Heirloom
    • Jewelry Repair
    • Jewelry Restoration
    • Timepiece Repair
    • Diamond Cutting and Gemstone Repair
    • Find Jewelry For Me
    • Find a Watch For Me
    • Find a Diamond
    • Jewelry Rental
    • Insurance Replacement
    • Private Collection Management
    • Layaway Plan
    • Consignment
    • Wish List
    • Wholesale Inquiries >
      • Host a Trunk Show
  • The Brand
    • Our History
    • Our Experts
    • Our Values >
      • Corporate Responsibility
      • Sustainability
      • Military and First Responder Discounts
      • Kimberly Process
    • Jewelry School >
      • Makers Biographies
      • Educational Session
      • Eras of Style >
        • Ancient
        • Medieval & Renaissance
        • Baroque & Rococo
        • Georgian
        • Victorian
        • Edwardian
        • Art Nouveau
        • Arts & Crafts
        • Art Deco
        • Retro
        • Hollywood Glam
        • Mid-Century Modern
        • Brutalist
        • Art Organique
        • 1980's Jewelry
        • 1990's Jewelry
        • Contemporary
        • Simplistic
      • Diamonds & Gems >
        • Gemstone Education >
          • Gemstone Knowledge >
            • Approximate Gemstone weights
            • Carat to MM Conversion
            • Equivalents Chart
            • Gemstone Colors
            • Created, Synthetic & Simulated Gemstones
          • Gemstone Laboratories
          • All About Gemstones
        • Diamond Education >
          • Diamonds
          • Lab Grown Diamonds
          • Diamond Cutting and Gemstone Repair
          • Comparative Round Size Info
          • Diamond Carat Weight by MM
      • Counterfeit Jewelry & Watch Identification
      • Engagement Rings
      • Diamond Earrings
      • Timepieces >
        • Watch Anatomy
        • Vintage Rolex
        • Watch Terms
      • Sizing Help >
        • Ring Width
        • Ring Size
        • Wrist Size
        • Ankle Size
        • Earring Size Guide
        • Watch Size Guide
      • Styles, Finishes, & Fit >
        • Ring Designs & Fit
        • Men's Wedding Band Finishes
        • Band Width
      • Custom Jewelry
      • Metals
      • Engraving
      • Birthstones
      • Jewelry Care
      • Jewelry Terms
    • Press
    • Be Social
    • Gems by VBS The BLOG
    • Reviews
    • Advice >
      • The Courtship
      • The Engagement
      • The Wedding
      • After The Wedding
    • Events
    • Careers
    • Affiliate Program
    • The Archives: A Collection of Sold Items
  • Contact