Sarah Coventry
Sarah Coventry was a jewelry company that was founded in Newark, New York, in 1949 by Charles Stuart. The brand was named after his granddaughter, Sarah Coventry Beale. The company's jewelry was sold at home jewelry parties and through a network of independent sales representatives, making it a popular and affordable option for women.
Sarah Coventry's jewelry pieces were known for their high-quality craftsmanship and innovative designs, which were inspired by the latest fashion trends. The brand's jewelry featured a wide range of materials, including rhinestones, glass beads, and faux pearls, as well as gold- and silver-tone metals.
During the 1960s and 1970s, Sarah Coventry's jewelry became increasingly popular and the brand became the world's largest direct sales jewelry company. The company ultimately ceased operations in 1984, but Sarah Coventry's vintage jewelry pieces are still highly sought after by collectors and are considered to be some of the most iconic examples of mid-century costume jewelry design.
You can find Sarah Coventry's vintage pieces in galleries, museums, and auction houses, as well as through specialized vintage and antique jewelry retailers.
Sarah Coventry's jewelry pieces were known for their high-quality craftsmanship and innovative designs, which were inspired by the latest fashion trends. The brand's jewelry featured a wide range of materials, including rhinestones, glass beads, and faux pearls, as well as gold- and silver-tone metals.
During the 1960s and 1970s, Sarah Coventry's jewelry became increasingly popular and the brand became the world's largest direct sales jewelry company. The company ultimately ceased operations in 1984, but Sarah Coventry's vintage jewelry pieces are still highly sought after by collectors and are considered to be some of the most iconic examples of mid-century costume jewelry design.
You can find Sarah Coventry's vintage pieces in galleries, museums, and auction houses, as well as through specialized vintage and antique jewelry retailers.