Poiray was founded in 1975 in Place Vendome by François Hérail and Michel Ermelin and named after early 20th century French designer Paul Poiret. Just five years later in 1980 they created their first watch. Then in 1985 they launched a new watch in which the straps were easily changable something that had not been done before. The company expanded to open other stores in France and began to look overseas where they decided to open in Japan as well as China. The have even collaborated with other brands and individuals such as Swedish jewelry designer Hanna Wallmark and French fashion brand Carven.