Lucien Piccard was founded in Lausanne, Switzerland in 1923. The company originally began as Lucien focused on high-end luxury watches and continued to grow vastly in the early years. As the company grew Lucien began to add jewels to his watches. It's said he was the first to add jewels both internally as well as externally making the pieces appear as jewelry. As the world moved forward Lucien Piccard decided that with the invention of the quartz watch to focus the companies direction on quartz movements which is where they focused for many years.