Heuer
Tag Heuer traces its roots to 1860, when Edouard Heuer founded Uhrenmanufaktur Heuer AG ( Heuer Watchmaking Inc.) in St-Imier, Switzerland. By 1882 Edouard Heuer patented his first chronograph and in 1887 he patented an "oscillating pinion". By 1911 Heuer received a patent for the "Time of Trip", the first dashboard chronograph. It was originally designed for use in automobiles and aircraft and consisted of two large hands mounted from the center pinion which indicated the time of day just as a traditional clock. A second small pair of hands were mounted at the top of the dial indicating the duration of the trip. A top-mounted crown allowed the user to set the time; a button mounted in that crown operates the start/stop/reset functions of the "duration of trip" counter. In 1914 Heuer introduced its first wrist chronograph. Charles-Auguste Heuer joined the company not long after and introduced the "Mikrograph" which was the first stopwatch accurate to 1/100 of a second. This model was soon followed by the "Semikrograph", a stopwatch that offered 1/50 of a second timing, as well as a split-second function (which allows the user to determine the interval between two contestants or events) which pushed the company forward. By 1933 Heuer introduced the "Autavia", a dashboard timer used for automobiles and aviation and thus from 1935 through the early 1940s, Heuer manufactured chronographs for pilots. The earlier version featured a hinged-back case and one pusher (for start, stop, reset); the later version had a snap-back case and added a second pusher (for time-in and time-out) both with two registers. Heuer expanded its chronographs to include both two- and three-register models, as well as a full calendar function around 1940.
Abercrombie and Fitch discovered Heuers works and in the early 1950's they collaborated with Heuer crafting timepieces for the retailer called the Seafarer" and "Auto-Graph". Around the same time drivers began to covet the Heuer and logos were produced for different racing teams. The popularity surged when John Glenn wore a Heuer into space. The company sustained business until 1999 when LVMH S.A. purchased the company.
Abercrombie and Fitch discovered Heuers works and in the early 1950's they collaborated with Heuer crafting timepieces for the retailer called the Seafarer" and "Auto-Graph". Around the same time drivers began to covet the Heuer and logos were produced for different racing teams. The popularity surged when John Glenn wore a Heuer into space. The company sustained business until 1999 when LVMH S.A. purchased the company.
