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Heuer

Tag Heuer traces its roots to 1860, when Edouard Heuer founded Uhrenmanufaktur Heuer AG ( Heuer Watchmaking Inc.) in St-Imier, Switzerland.  By 1882 Edouard Heuer patented his first chronograph and in 1887 he patented an "oscillating pinion".  By 1911 Heuer received a patent for the "Time of Trip", the first dashboard chronograph.  It was originally designed for use in automobiles and aircraft and consisted of two large hands mounted from the center pinion which indicated the time of day just as a traditional clock.  A second small pair of hands were mounted at the top of the dial indicating the duration of the trip. A top-mounted crown allowed the user to set the time; a button mounted in that crown operates the start/stop/reset functions of the "duration of trip" counter.  In 1914 Heuer introduced its first wrist chronograph.  Charles-Auguste Heuer joined the company not long after and introduced the "Mikrograph" which was the first stopwatch accurate to 1/100 of a second.   This model was soon followed by the "Semikrograph", a stopwatch that offered 1/50 of a second timing, as well as a split-second function (which allows the user to determine the interval between two contestants or events) which pushed the company forward.  By 1933 Heuer introduced the "Autavia", a dashboard timer used for automobiles and aviation and thus from 1935 through the early 1940s, Heuer manufactured chronographs for pilots. The earlier version featured a hinged-back case and one pusher (for start, stop, reset); the later version had a snap-back case and added a second pusher (for time-in and time-out) both with two registers. Heuer expanded its chronographs to include both two- and three-register models, as well as a full calendar function around 1940.  
Abercrombie and Fitch discovered Heuers works and in the early 1950's they collaborated with Heuer crafting timepieces for the retailer called the Seafarer" and "Auto-Graph".  Around the same time drivers began to covet the Heuer and logos were produced for different racing teams.  The popularity surged when John Glenn wore a Heuer into space.  The company sustained business until 1999 when LVMH S.A. purchased the company.

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© COPYRIGHT 2017-2023. ALL RIGHTS RESERVED. .All Rights Reserved. All trademarked names, brands, models, logos, images, and graphics are the sole property of their respective trademark owners and copyright and credit to their respective owners. Timberbrook Capital, Velvet Box Society, this site, including its owners, operators, and developers, is not affiliated with nor endorsed by any watch or jewelry brand manufacturer brand or any subsidiaries thereof, in any way Timbrook Capital, Velvet Box Society is not an authorized retailer of any watch or brand name jewelry manufacturer.  By Browsing, purchasing, or referencing our site for any reason the user  agrees to release all claims to and against Timberbrook Capital, its affiliates, owners, and employees.
  • Shop
    • Latest Finds
    • Shop By Era
    • Engagement Rings
    • Stackable Bands
    • Cocktail Rings
    • Timepieces
    • Gentlemans Accessories >
      • Gentleman's Rings
    • Bracelets
    • Earrings
    • Necklaces & Pendants >
      • Charms & Pendants
      • Chains
    • Diamonds & Gems
    • Signed Jewelry
    • From The Vault
    • Gift Ideas >
      • Wedding Day Gifts
      • Wedding Party Gifts
      • Push Presents Gifts
      • Anniversary Gifts
      • Graduation Gifts
      • Birthday Gifts
      • Religious Gift Ideas
      • Sweet Sixteen Gift Ideas
      • Quinceañera Gifts
    • Birthstone Jewelry
    • Final Sale Items
    • Gift Cards
  • Custom
    • Custom Engagement Rings
    • Custom Jewelry
    • Recreating an Heirloom
    • Family Crest Jewelry
    • Design Process
    • Schedule Consultation
    • For The Trade
    • More For The Trade
  • Sell To Us
    • What We Buy
    • Ways To Sell
    • Expert Qualifications
  • Services
    • Appraisal Services >
      • Jewelry Insurance
      • SELL TO US
      • Appraisal Fee Schedule
      • Exchange
      • Gem Identification
      • Metal Analysis
      • Estate Appraisals
      • Authentication Services
      • Expert Witness & Court Related Matters
      • Museum Collection Services
    • Schedule Consultation
    • Custom Jewelry Design
    • Recreating an Heirloom
    • Jewelry Repair
    • Jewelry Restoration
    • Timepiece Repair
    • Diamond Cutting and Gemstone Repair
    • Find Jewelry For Me
    • Find a Watch For Me
    • Find a Diamond
    • Jewelry Rental
    • Insurance Replacement
    • Private Collection Management
    • Layaway Plan
    • Consignment
    • Wish List
    • Wholesale Inquiries >
      • Host a Trunk Show
  • The Brand
    • Our History
    • Our Experts
    • Our Values >
      • Corporate Responsibility
      • Sustainability
      • Military and First Responder Discounts
      • Kimberly Process
    • Jewelry School >
      • Makers Biographies
      • Educational Session
      • Eras of Style >
        • Ancient
        • Medieval & Renaissance
        • Baroque & Rococo
        • Georgian
        • Victorian
        • Edwardian
        • Art Nouveau
        • Arts & Crafts
        • Art Deco
        • Retro
        • Hollywood Glam
        • Mid-Century Modern
        • Brutalist
        • Art Organique
        • 1980's Jewelry
        • 1990's Jewelry
        • Contemporary
        • Simplistic
      • Diamonds & Gems >
        • Gemstone Education >
          • Gemstone Knowledge >
            • Approximate Gemstone weights
            • Carat to MM Conversion
            • Equivalents Chart
            • Gemstone Colors
            • Created, Synthetic & Simulated Gemstones
          • Gemstone Laboratories
          • All About Gemstones
        • Diamond Education >
          • Diamonds
          • Lab Grown Diamonds
          • Diamond Cutting and Gemstone Repair
          • Comparative Round Size Info
          • Diamond Carat Weight by MM
      • Counterfeit Jewelry & Watch Identification
      • Engagement Rings
      • Diamond Earrings
      • Timepieces >
        • Watch Anatomy
        • Vintage Rolex
        • Watch Terms
      • Sizing Help >
        • Ring Width
        • Ring Size
        • Wrist Size
        • Ankle Size
        • Earring Size Guide
        • Watch Size Guide
      • Styles, Finishes, & Fit >
        • Ring Designs & Fit
        • Men's Wedding Band Finishes
        • Band Width
      • Custom Jewelry
      • Metals
      • Engraving
      • Birthstones
      • Jewelry Care
      • Jewelry Terms
    • Press
    • Be Social
    • Gems by VBS The BLOG
    • Reviews
    • Advice >
      • The Courtship
      • The Engagement
      • The Wedding
      • After The Wedding
    • Events
    • Careers
    • Affiliate Program
    • The Archives: A Collection of Sold Items
  • Contact