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Guiliano

Carlo Giuliano (1831-1895) came to London in 1860. He likely trained under, and worked for Castellani in Rome.  In London he set up a workshop to manufacture at 13 Frith Street in Soho.  It is believed that he did so in collaboration with Castellani to expand the branch however there are not known documents stating the specific arrangement.  His wife Angelina and two sons Carlo Joseph and Arthur Alphonse all are known to have occupied the premises at Frith Street.  Giuliano retailed his jewels through a number of jewelers such as Robert Phillips, C.F. Hancock and Hunt & Roskell.  In 1874 he opened his own retail location at 115 Piccadilly.  The shop also took on Neapolitan Pasquale Novissimo as the firm’s chief designer. He worked for the company for forty years and designed an array of pieces, frequently presenting paintings of the pieces to clients.  The Frith Street workshop closed in 1877 and all production moved to the Piccadilly premises.  Queen Victoria even gave a piece of Guilliano's pieces to her goddaughter Victoria Grey on the occasion of her marriage in 1877.  Giuliano passed away in his home in Maida Vale in 1895. The business was left jointly to his two sons Carlo and Arthur who he had ensured were trained and capable of continuing the Giuliano name.  His will even detailed the clients to whom he credited his success and his wish that they each be gifted a small jewel from his stock as a token of his appreciation.  The business was renamed Carlo & Arthur Giuliano and the brothers continued to operate from the Piccadilly premises.  In 1912 they moved to 48 Knightsbridge but just two years later, after the tragic suicide of Arthur in August 1914, the shop closed its doors.

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© COPYRIGHT 2017-2023. ALL RIGHTS RESERVED. All trademarked names, brands, models, logos, images, and graphics are the sole property of their respective trademark owners and copyright and credit to their respective owners. Timberbrook Capital, Velvet Box Society, including this website, its owners, employees, operators, and developers, are not affiliated with, endorsed by, or authorized retailers of any watch or jewelry brand manufacturer or any of their subsidiaries. By browsing, purchasing, or referencing our site for any reason, the user agrees to release and hold harmless Timberbrook Capital, Velvet Box Society, its affiliates, owners, operators, developers, and employees from any and all claims, liabilities, damages, and expenses, including but not limited to, any direct, indirect, incidental, or consequential losses arising from or in connection with the use of this site or any products or services purchased through this site.
  • Shop
    • Latest Finds
    • Shop By Era
    • Engagement Rings
    • Stackable Bands
    • Cocktail Rings
    • Timepieces
    • Gentlemans Accessories >
      • Gentleman's Rings
    • Bracelets
    • Earrings
    • Necklaces & Pendants >
      • Charms & Pendants
      • Chains
    • Diamonds & Gems
    • Signed Jewelry
    • From The Vault
    • Gift Ideas >
      • Wedding Day Gifts
      • Wedding Party Gifts
      • Push Presents Gifts
      • Anniversary Gifts
      • Graduation Gifts
      • Birthday Gifts
      • Religious Gift Ideas
      • Sweet Sixteen Gift Ideas
      • Quinceañera Gifts
    • Birthstone Jewelry
    • Final Sale Items
    • Gift Cards
  • Custom
    • Custom Engagement Rings
    • Custom Jewelry
    • Recreating an Heirloom
    • Family Crest Jewelry
    • Design Process
    • Schedule Consultation
    • For The Trade
    • More For The Trade
  • Sell To Us
    • What We Buy
    • Ways To Sell
    • Expert Qualifications
  • Services
    • Appraisal Services >
      • Jewelry Insurance
      • SELL TO US
      • Appraisal Fee Schedule
      • Exchange
      • Gem Identification
      • Metal Analysis
      • Estate Appraisals
      • Authentication Services
      • Expert Witness & Court Related Matters
      • Museum Collection Services
    • Schedule Consultation
    • Custom Jewelry Design
    • Recreating an Heirloom
    • Jewelry Repair >
      • Costume Jewelry Repair
    • Jewelry Restoration
    • Timepiece Repair
    • Diamond Cutting and Gemstone Repair
    • Searching for Something? >
      • Find Jewelry For Me
      • Find a Watch For Me
      • Find a Diamond
    • Jewelry Rental
    • Insurance Replacement
    • Private Collection Management
    • Layaway
    • Consignment
    • Wish List
    • Wholesale Inquiries >
      • Host a Trunk Show
  • The Brand
    • Our History
    • Our Experts
    • Our Values >
      • Corporate Responsibility
      • Sustainability
      • Military and First Responder Discounts
      • Kimberly Process
    • Jewelry School >
      • Makers Biographies
      • Educational Session
      • Eras of Style >
        • Ancient
        • Medieval & Renaissance
        • Baroque & Rococo
        • Georgian
        • Victorian
        • Edwardian
        • Art Nouveau
        • Arts & Crafts
        • Art Deco
        • Retro
        • Hollywood Glam
        • Mid-Century Modern
        • Brutalist
        • Art Organique
        • 1980's Jewelry
        • 1990's Jewelry
        • Contemporary
        • Simplistic
      • Diamonds & Gems >
        • Gemstone Education >
          • Gemstone Knowledge >
            • Approximate Gemstone weights
            • Carat to MM Conversion
            • Equivalents Chart
            • Gemstone Colors
            • Created, Synthetic & Simulated Gemstones
          • Gemstone Laboratories
          • All About Gemstones
        • Diamond Education >
          • Diamonds
          • Lab Grown Diamonds
          • Diamond Cutting and Gemstone Repair
          • Comparative Round Size Info
          • Diamond Carat Weight by MM
      • Counterfeit Jewelry & Watch Identification
      • Engagement Rings
      • Diamond Earrings
      • Timepieces >
        • Watch Anatomy
        • Vintage Rolex
        • Watch Terms
      • Sizing Help >
        • Ring Width
        • Ring Size
        • Wrist Size
        • Necklace Length
        • Ankle Size
        • Earring Size Guide
        • Watch Size Guide
      • Styles, Finishes, & Fit >
        • Ring Designs & Fit
        • Men's Wedding Band Finishes
        • Band Width
      • Custom Jewelry
      • Metals
      • Engraving
      • Birthstones
      • Jewelry Care
      • Jewelry Terms
    • Press
    • Be Social
    • Gems by VBS The BLOG
    • Reviews
    • Advice >
      • The Courtship
      • The Engagement
      • The Wedding
      • After The Wedding
    • Events
    • Careers
    • Affiliate Program
    • The Archives: A Collection of Sold Items
  • Contact