Faraone Jewelry was founded in 1945 in Via Montenapoleone in Milan, Italy. Raffaele Faraone's founder, established himself on the international scene, offering to its customers as the "family jeweler" and touted the company as one that could keep secrets and values as well as interpret dreams into works of jewelry art. Milanese took a liking to the roots of Faraone's styles and in the 1960's the company grew rapidly. At this time Faraonne picked up Settepassi a Florentine jeweler for four hundred years. This acquisition meant intricate knowledge of goldsmith tradition from the old centuries would be passed into Faraonne. Raffaele passed away unexpectedly and Guido Settepassi took the reins of Faraone. Guide decided to push the brand internationally and craft all of the pieces in Italy which stayed true to the 400 year old nature of his family namesake.