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Benrus

Benjamin Lazrus coined the term " Benrus by taking his name combining to make it earier to remember in the early 1920's.  By the end of the 1920's the company has transformed from a watch repair shop to a case manufacturer.  After manufacturing the cases the company would assemble the timepieces using swiss movements.  When World War II hit Benrus adapted their manufacture to timing systems and continued with the war effort until  the end of the war when they converted back to timepiece manufacture producing with it a chronograph and wrist alarm piece.  By the early 1950s Benrus was purchasing stock in Hamilton in an attempt to take over the company and became a landmark case in the United States Department of Justice Antitrust Manual.  Benrus lost the case.  By the mid 1960s they introduced self-winding watches and started to craft many of these self winding pieces with the idea of implementing them into cars and trucks.  By the end of the 1960's the company was sold to Victor Kiam and competition closed in on Benrus's manufacturing advantages particularly timepieces manufactured overseas (Japan).  The company attempted to switch gears again by manufacturing military timepieces and finally it attempted to manufacture costume jewelry before filing for bankruptcy in 1977 before reorganizing and joining with Wells and Roka Watch Company.  This was short lasted and bankruptcy found Benrus again.  The Benrus brand was acquired from the Wells-Benrus company by Clinton Watch Company of Chicago, which renamed its business Benrus Watch Company.  The company then brought distribution of the timepieces to major retailers increasing sales dramatically before being sold to Gruen Watch Co.  Finally MZ Berger purchased them.  

​​​​​​​​​​WE ARE ALWAYS INTERESTED IN PURCHASING BENRUS WATCHES, WATCH PARTS,  SKETCHES, DOCUMENTS!  

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© COPYRIGHT 2017-2021. ALL RIGHTS RESERVED. .All Rights Reserved. All trademarked names, brands, models, logos, images, and graphics are the sole property of their respective trademark owners and copyright and credit to their respective owners. Timberbrook Capital, Velvet Box Society, this site, including its owners, operators, and developers, is not affiliated with nor endorsed by any watch or jewelry brand manufacturer brand or any subsidiaries thereof, in any way.
  • Home
  • Antique & Vintage
    • Latest Finds
    • Shop By Era
    • Engagement Rings
    • Cocktail Rings
    • Timepieces
    • Gentlemans Accessories
    • Bracelets
    • Earrings
    • Necklaces & Pendants
    • Diamonds & Gems
    • From The Vault
    • The Archives: A Collection of Sold Items
    • Final Sale Items
  • Custom
    • Custom Jewelry
    • Custom Engagement Rings
    • Recreating an Heirloom
    • Family Crest Jewelry
    • Design Process
    • Schedule Consultation
    • For The Trade
    • More For The Trade
  • Sell To Us
  • Services
    • Appraisal Services >
      • Jewelry Insurance
      • Appraisals
      • SELL TO US
      • Exchange
      • Museum Collection Services
    • Schedule Consultation
    • Custom Jewelry Design
    • Recreating an Heirloom
    • Jewelry Repair
    • Timepiece Repair
    • Diamond Cutting and Gemstone Repair
    • Find Jewelry For Me
    • Find a Watch For Me
    • Find a Diamond
    • Jewelry Rental
    • Insurance Replacement
    • Private Collection Management
    • Layaway Plan
    • Consignment
    • Wholesale Inquiries >
      • Host a Trunk Show
  • The Brand
    • Our History >
      • Sustainability
      • Military and First Responder Discounts
      • Kimberly Process
    • Our Experts
    • Jewelry School >
      • Educational Session
      • Eras of Style >
        • Ancient
        • Medieval & Renaissance
        • Baroque & Rococo
        • Georgian
        • Victorian
        • Edwardian
        • Art Nouveau
        • Arts & Crafts
        • Art Deco
        • Retro
        • Hollywood Glam
        • Mid-Century Modern
        • Brutalist
        • Art Organique
        • Contemporary
        • Simplistic
      • Diamonds & Gems >
        • Gemstone Education >
          • Gemstone Laboratories
          • All About Gemstones
          • Approximate Gemstone weights
          • Carat to MM Conversion
          • Gemstone Colors
          • Created, Synthetic & Simulated Gemstones
          • Equivalents Chart
        • Diamond Education >
          • Diamond Carat Weight by MM
          • Comparative Round Size Info
          • Diamond Cutting and Gemstone Repair
          • Lab Grown Diamonds
      • Counterfeit Jewelry & Watch Identification
      • Engagement Rings
      • Diamond Earrings
      • Timepieces >
        • Vintage Rolex
        • Watch Terms
      • Ring Designs & Sizings >
        • Men's Wedding Band Finishes
        • Ring Width
        • Ring Size
        • Wrist Size
      • Custom Jewelry
      • Metals
      • Engraving
      • Birthstones
      • Jewelry Care
      • Jewelry Terms
    • Makers Biographies
    • Press
    • Be Social
    • Gems by VBS The BLOG
    • Reviews
    • Advice >
      • The Courtship
      • The Wedding
    • Events
    • Holiday Shipping
    • Careers
    • Affiliate Program
  • Contact