Alexandre Reza was born in Moscow in 1922 and moved with his family to France to escape the Russian Revolution as a child. At 18 Alexandre set out on his own, following in the footsteps of his father, who was a talented jeweler. His career started out rocky as World War II began and he was unable to begin in jewelry at the time. After the war Reza began to travel to source gemstones and gained a reputation for his jewels. He began to supply his gems to Boucheron, Bulgari, Chaumet, Cartier, Louis Gérard, Harry Winston, and Van Cleef & Arpels. As business progressed he decided to found his own jewelry company in the 1950's an continued to work as a supplier for over three decades. In 1984, he decided to open his shop on the Place Vendôme in Paris. He opened other retail shops in Cannes, Geneva, and Monaco. Alexandre groomed his only son, Olivier to carry on the business. Abandoning a successful career in banking, Olivier took over the business in 2008 at his fathers retirement. Olivier reduced the size of the Paris shop and closed the rest of the retail locations. In 2012, he opened a salon in the Hôtel de Fontpertuis Place Vendôme and began expanding the Alexandre Reza collection. Alexandre Reza passed away on January 15, 2016.